Tigerhall is a B2B platform that helps large companies drive change by equipping teams with expert-led content, practical tools, and real-time insights that make transformation faster and more effective.
As the lead designer at Tigerhall, my first and most significant project was spearheading a comprehensive brand guideline redesign. From curating a new typography system and finalizing the color palette to establishing a cohesive photography style, I developed a unified and scalable visual identity that distinctively positions Tigerhall within the edtech landscape.
The objective of the brand guideline redesign was to develop a fresh, sleek and professional brand identity that uniquely positions Tigerhall within the edtech landscape.
My approach focused on creating a unified visual language across all brand touchpoints by enhancing clarity and hierarchy through modern typography, using color intentionally to convey energy and trust, selecting photography that feels both aspirational and relatable and striking the right balance between uniqueness and usability to support long-term brand growth.
