SilverKris

silverkris.com is the essential guide to the latest and best travel news and inspiration from around the Singapore Airlines network.

Year
Client
Singapore Airlines
role
Concept, UI, UX

The website is aimed at sophisticated, affluent and seasoned travellers who are looking for insightful content to help them make informed travel choices. For this project, I created wireframes and prototypes for the website redesign; with a visual language designed for easier navigation and interactive feature stories for reader engagement.

SilverKris

A big part of the redesign was to create a structure to showcase interactive feature stories for reader engagement. With the new unified, component-based system, we can tell bolder, more visual stories and better signal to readers the diversity of stories we tell.

SilverKris