+852 is the new, completely reimagined title for Hong Kong Airlines. Named after Hong Kong’s international calling code, the airline’s energetic and dynamic home city is the magazine’s beating heart.
For +852 I redesigned the inflight magazine from scratch. Working closely with my Editor and Design Director, we started with the name, moving through to the core identity, and setting the direction for illustration and photography while fleshing out the full visual language in a print context.
Drawing on the city’s strong design and art traditions, +852 has a bold, graphic design that makes it unique among inflight titles.
Each month, I commissioned an illustrator to create a compelling artwork for the cover that ties up with the signature travel challenge cover story.
