Where Next?

Where Next? represents the fresh, reimagined inflight magazine of Jestar Asia. It is a vibrant and insightful travel publication designed to inspire and inform travelers across the Asia-Pacific region.

Year
Client
Jetstar Asia
role
Concept, Art Direction, Commissioning, Layout

Together with my Editor and Creative Director, we reinvented Where Next? from the ground up. Starting with a bold new name, we crafted a fresh identity and set the tone for imagery, shaping the style of illustration and photography while building a rich cohesive visual language designed to come alive on the printed pages.

Our ambition is to have content that will be fast-paced and snackable for easy access, and the design to be visually playful and energetic with unique treatments.

Where Next?
Where Next?